How to Market a Casino

Casino is an epic crime drama directed by Martin Scorsese, and based on the non-fiction book of the same name by Nicholas Pileggi. It chronicles an intricate web of corruption that centered in Las Vegas and had tendrils reaching into politicians, Teamsters unions and the Midwest mob based out of Kansas City.

Traditionally, casinos have promoted themselves by offering patrons the chance to win money at their games. Because every game has a mathematical expectation of winning, the casino is guaranteed to make a profit on the money it accepts from patrons.

But this model is misleading to the public. In the end, the house always wins. The only exceptions are skill-based games like video poker, which have a high probability of paying out the player’s stake when played correctly. The rest of the gambling offerings, from blackjack to dice and slot reels, are games of pure chance with a built-in house edge.

The modern gambling landscape is highly dynamic. Online gaming, entertainment preferences and e-sports are all in flux and have huge implications for casinos. To thrive, operators must stay on top of these trends and develop innovative ways to connect with their audiences.

While attracting guests to the gaming floor is important, many casinos have additional assets that can be leveraged for marketing purposes. For example, some casinos are the perfect destinations for weddings, group events and corporate retreats. Partnering with event planners to target ads in sister markets and other relevant areas is an effective way to bring in this type of group business.